
First
Efforts Included
Branding
User Experience Design
Interface Design
Illustration Art Direction
Tactile Media
Website Design
Digital Marketing Design
2018 - 2019
First is real estate technology start up that helps agents win more listings from their database and social networks by using AI to help them identify whom will sell in their aggregated network by tracking 700+ signals across 214 m people nation-wide.
Over the course of a year there, I contributed as a multidiscipline design lead and art director of branding, digital marketing, and user interface efforts under the leadership of Dov Cohn, Kent Keirsey, and Joel McClean. As well, a great deal of credit for the product design vision and polish to Design Director Andy Hamilton. Oh! and illustration credit goes to Janis Andzans.
A personal note: It was an absolutely thrill to work along side of some incredibly talented and well humored folks there at First. I enjoyed a wonderful immersive and all-hand-on-deck start up experience while there I’ll never forget. Not surprising, the collective efforts of everyone there over the last few years recently lead to First being successfully acquired by Re/Max. Large credit is due to the leadership and vision of Mike Schneider and Jess Martin.
A brand note: The specific First logo you see here in these mockups didn’t ultimately make it out in to the world, though I was always fond of this particular visual articulation so I thought I’d share it here.
Learn more about first and the wonderful folks who make it go at:
first.io







